Ebook: Generative AI For Agencies - The Peer Interviews
What agencies are saying about generative AI
In new markets, the best ideas often come from hearing about how your peers are handling new situations. That is why we decided to interview a handful of agency leaders and branding experts about generative AI. Our latest ebook captures the best answers, summary quotes, and different points of view about how agencies and creatives are using generative AI. We investigate the power and possibilities, along with the questions and concerns people have about this new technology.
The biggest takeaway from the interviews is that EVERYONE is looking at this technology. The consensus point of view is that it will be disruptive in good and bad ways to existing ways of working. Most interviewees suggested that agencies and brands should be looking at how to adopt this technology as soon as possible.
There were many concerns about brand safety, consistency, and observability in a generative AI world. We hope our Brandguard product can help address those. If you are considering a generative AI roadmap, we’d love to be part of it. But helping you on your AI journey is more important to us than selling you something you may not be ready for. As such, we’ve decided to leave this ebook ungated so anyone can download it and share. You can download it for free here, and if you are seriously considering generative AI and want to demo Brandguard, you can request a demo here.
