BrandGuard: Your Brand's Best Ally in the AI-Driven World
Exploring How BrandGuard Works
We now live in a world where generative AI has revolutionized content creation. Unfortunately, with this revolution comes new challenges, such as ensuring that all AI-generated content aligns with a company's brand and values. That's where our recently announced technology, BrandGuard, comes into play. BrandGuard is a way of ensuring that any piece of content conforms to your brand. This becomes crucial in a world of generative AI where large quantities of content can be created very quickly. We created this technology because we believe a critical part of any AI system is your ability to trust it. You need to trust that it will perform as requested and that it will carry out your request as intended, with no harm to you. Why? Because in a world of AI automation, your hands are off the wheel and an individual does not have the capability to check every decision made by AI.
Understanding BrandGuardTM
BrandGuard is not just a tool, but a promise - a promise of preserving your brand's integrity through the creation process. This includes in the context of automated, AI-driven content creation. The BrandGuard technology is designed to ensure that any piece of content, irrespective of its source or creation speed, conforms to your brand's ethos.
Think of BrandGuard as a quality control officer, meticulously scanning through every piece of content that your AI system or vendor generates and guarding the gate to release the content to the world. Whether it's ads, imagery, blog posts, social media updates, or product descriptions, BrandGuard uses sophisticated AI algorithms to ensure that each piece aligns with your brand's identity, style, and values.
The Importance of BrandGuard
In an age of AI automation, having your hands off the wheel doesn't mean you should lose control over your brand's strength, quality, and reputation. In fact, it's more crucial than ever. To take advantage of AI Automation, you need to trust that the systems will be able to act and execute in your brand's best interest. You need AI to carry out your requests without causing unintended harm to your brand's image as well as strengthening the growth of your brand. Trust is at the heart of this transformation and trust is what BrandGuard delivers.
But why is this trust so vital? Simply put, no individual or team, regardless of their efficiency, can manually check every decision made by an AI. As AI becomes more commonplace in company workflows to improve output, safeguards are needed to control content creation for your brand. Given the sheer speed and volume of content that generative AI can produce, it's practically impossible to maintain brand consistency without a robust solution like BrandGuard.
How it Works
BrandGuard's strength lies in its advanced AI technology. It leverages AI and machine learning algorithms trained on your brand's specific style, tone, and imagery to understand and mimic your brand's unique voice. BrandGuard checks multiple dimensions: brand safety, on-brandness, style conformance, legal and regulatory compliance, and campaign feel. These advanced models are aggregated into an easily understandable BrandGuard score that determines whether the piece of content would be acceptable to your brand or not. Here's a diagram of how our scoring system works, which is the engine that powers all of BrandGuard’s capabilities.
Using the BrandGuard score enables your team to improve their efficiency by trusting that they can safely utilize AI systems. BrandGuard is designed to adapt and evolve alongside your brand. As your campaigns and branding guidelines change or expand, BrandGuard’s machine learning models can be retrained, ensuring your AI systems always produce content that mirrors your current brand image.
However, a BrandGuard score is only the tip of the iceberg for protecting your brand. The diagram below shows all of the different ways that BrandGuard can be used. We’re working on integrating across many platforms from Hubspot to Google to Facebook. Our aim is to make BrandGuard available wherever you are connecting with your customer. If there’s anywhere you’d like to see us integrate first please contact us.
How can BrandGuard extend to so many capabilities? The core of the BrandGuard model captures the essence of your brand. By understanding your brand’s essence, we can determine how to make content more on-brand, grade against your brand guidelines, determine what aspects of content improve your brand strength, and determine if how content is being used improves the overall effectiveness of your brand. We realize that new channels are being created at a rapid pace and that you need to adapt to a changing future. That’s why we’ve created APIs and flexible solutions that allow you to meet your customers wherever they are.
BrandGuard: A Look into the Future
Looking ahead, the value of BrandGuard lies in harnessing the power of AI while managing its potential pitfalls. You wouldn't enter a race car without brakes, so why would you use AI without safety controls? Utilizing BrandGuard, you can ensure that created content will always reflect your brand's identity, allowing you to harness the power of AI without compromising your brand's values. With the pace at which AI is advancing, BrandGuard will continuously adapt to new challenges, ensuring it remains a reliable solution for safeguarding your brand.
We are excited to bring this innovative technology to you soon, reserve your spot now to be among the first to experience the power of BrandGuard.